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Now Available:
Ideation Sessions


Are you at a loss for words with a mammoth marketing campaign approaching? Does your messaging need a fresh coat of paint? Is your brand story begging for rewrites — or even a reboot?

Your brand's best words, messaging and story are out there. Bobbing, weaving and wading, closer than you think. And I'm here with a trusty 10-ft. rod, a catchy hook and bespoke bait to reel them in. 
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​I'm trying something new at 4WARD creative. Because sometimes it's tough to get started with a creative agency. And you may just want to test the waters, not jump right in. I get it. That's why I'm peeling off the time-tested Ideation Session I've used to lay the groundwork with numerous new clients, and deploying it as a stand-alone service at a discounted rate. What's this mean? It means I'll use my 20+ years as a copywriter, content and brand strategist, and hired pun to generate powerful words, messaging and stories across the areas you need to punch up. It also means you get all the ideas — atypical from the traditional agency approach of only sharing their favorites — so that we can elevate them all through the power of collaboration. 
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Here's how the Ideation Session works:
1. Choose which way you prefer to get started: 
  • Schedule a 30-min Kick-Off Meeting 
    - OR -
  • Complete a brief intake form
2. Choose the areas for which you'd like to add some creative giddy-up.
3. Review initial deliverable and share feedback for revisions & additional ideation
4. Integrate final deliverables into your marketing program — or tag me back in to make it happen!


The Ideation Session includes 3 hours of initial brainstorming and dozens ideas focused on the areas you identified. After feedback is received, we'll spend another hour on revisions and additional ideation. The $300 cost — a 40% discount over our standard hourly rates — will be invoiced at project completion.
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* See work samples & kind words from clients
** "But wait. Couldn't you just use AI?" Sure, but here's what you'll get.
*** Questions, email me!
"When a basic grey idea for a story hits the table, Mike is quickly able to pick it up, pull it apart, beat it with a mallet, redesign it and put it back together. When it’s delivered, the reader is treated to a wild carnival of vivid imagery, effective messaging and easy-to-read goodness. I have never read a Mike Ward story that I didn’t like. He is simply the right man for any writing need."
— Kent Jennings Brockwell, 2023 Richmond Ad Club Ad Person of the Year

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